In today’s market—where transparency is expected and regulations evolve rapidly—selecting the right capsule color signals a commitment to health, traceability, and consumer trust.
At CapsCanada, we lead the industry by offering the widest range of colorants of natural origin for our HPMC Capsules with 13 plant-based options. This broad range of natural colorants enables us to meet the demands of today's consumers and regulatory changes in global markets.
Colorants of Natural Origin in Capsules: From Trend to Industry Requirement
The rise of natural pigments is no coincidence. Today’s consumers check labels like never before — they want to know what they’re ingesting, where it comes from, and what purpose each ingredient serves. This shift has driven the industry toward cleaner, clearer, and more consistent formulations.
And it's not just about consumer preferences. In Europe, additives like titanium dioxide have already been restricted. In the United States, regulation is also gaining strength: ingredients such as red dye No. 3 have been banned in food products.
This movement is accelerating. According to recent reports, the U.S. Secretary of Health urged major food industry leaders to remove synthetic color additives – such as Red No. 40, Yellow No. 5, Yellow No. 6, Blue No. 1, Blue No. 2, and Green No. 3 – before the end of the current administration. The FDA is expected to begin phasing out artificial dyes by the end of 2026.
Given this market shift, CapsCanada offers one of the most complete palettes of natural capsule colorants, with plant-based shades ranging from yellow and red to green, purple, brown, and black — all designed to align with evolving market and compliance requirements.
Keep learning about industry trends
FDA Bans Red Dye No. 3: What it Means for the Industry
Azul de Jagua (Jagua Blue) : A New K-CAPS Natural Colorant
K-CAPS® HPMC plant-based capsules made with natural colors
K-CAPS® are manufactured with Hydroxypropyl Methylcellulose (HPMC), providing broad compatibility with formulations including liquids, hygroscopic substances, and moisture-sensitive ingredients.
Key features include:
- Controlled moisture content (4% to 10%)
- Great Machinability
- Certified Kosher, Halal, and Registered by the Vegan Society
- Free of allergens and animal components
Get to know the 13 colorants of natural origin available in K-CAPS HPMC Capsules
Our natural pigments are derived from roots, fruits, algae, and other plant-based sources—delivering vibrant color, clean-label credibility, and regulatory peace of mind. Each pigment enhances product appeal while aligning with today’s demand for natural, transparent ingredients.
Note: Some natural colorants may fade when exposed to UV or infrared light over time, so packaging should be chosen carefully to help preserve color stability.
Why are natural colored capsules gaining popularity?
Using natural pigments in capsules goes beyond aesthetics or regulatory alignment. There are strategic and commercial drivers behind their rapid adoption:
- Clean label expectation: Consumers demand clarity, fewer ingredients, and more naturalness.
- Premium positioning: Natural tones give a premium finish, differentiating the product from white or clear capsules.
- Allusion to the active ingredient: Some brands use color to represent what the supplement contains, such as turmeric (yellow), spirulina (green) or activated carbon (black).
Some brands use color to protect content, others to facilitate product recognition on the shelf, and many use color to align their visual communication with sustainability values.
Natural Variation in Capsule Color
Unlike synthetic dyes, natural pigments may present slight variations in shade or tone between batches. This variability is a sign of authenticity. It reflects that the pigment comes from real, minimally processed natural sources.
We ensure that each capsule maintains its technical performance and visual integrity, within the natural variability that a plant-based colorant offers.
Capsules Manufactured in the Americas with Global Distribution
Our capsules are produced locally, in the Americas, which allows us to control every stage of the process, from raw materials to the final product. Ensuring fast delivery times, availability, and full traceability.
In an environment where supply can be uncertain, the stability we offer is a tangible operational advantage.
Conclusion
As demand grows for simplicity, transparency, and plant-based solutions, naturally colored capsules offer a powerful step toward clean-label formulation. Free from animal derivatives, synthetic dyes, and preservatives, CapsCanada’s capsules—available in a wide range of color using 13 natural colorants—empower brands focused on health, trust, and conscious innovation.
Make the switch from synthetic dyes and make your product even more natural!
