The global nutraceutical industry is undergoing a transformation, and capsules are leading the way. As dietary supplements gain momentum across regions, capsules continue to be a preferred delivery system for both formulators and consumers.
In 2024, global supplement sales reached $187 billion, with projections surpassing $300 billion by 2030, according to Grand View Research. Despite the popularity of alternative formats like gummies and powders, capsule supplements stand out as a trusted, effective, and scalable format. But what explains their growing relevance in 2025?
Capsules deliver on multiple fronts, balancing user experience with formulation efficiency. Their key advantages include:
In fact, capsules now account for over 34% of all dietary supplement products listed in the FDA database, more than any other format (tablets, gummies).
Research continues to highlight the microbiome’s central role in immune function, cognition, and nutrient absorption. This positions gut health supplements, especially probiotics and digestive enzymes, at the forefront of wellness.
Post-pandemic, over 60% of global consumers prioritize immune resilience (Nutrition Business Journal). Capsules offer precise, consistent dosing for active ingredients like vitamin C, zinc, and elderberry.
Demand for supplements that support focus, calm, and mood continues to rise. Adaptogens (ashwagandha) and nootropics (L-theanine, Bacopa monnieri) benefit from capsule delivery due to its neutral taste, purity, and targeted absorption.
The shift toward individualized health solutions, based on lifestyle, genetics, or microbiome data. Capsules enable modular personalization, allowing brands to offer tailored combinations without compromising shelf life, performance, or compliance.
Gummies have surged in popularity, especially among Gen Z and Millennials, due to their palatable format. However, they have key limitations:
Capsules not only outperform on technical grounds, they're also evolving to meet consumer expectations. CapsCanada now offers flavored capsules, which combine performance with improved sensory appeal for pediatric, geriatric, and pet markets.
Capsule technology continues to evolve, offering features such as:
These technologies provide a platform for innovation while supporting strict formulation and branding needs.
CapsCanada has emerged as a key partner for supplement brands navigating today’s market demands. From supporting product development to production optimization, their capsule technologies and support services provide strategic advantages for formulators looking to scale or differentiate. These benefits include:
Capsules continue to serve as a cornerstone in the supplement industry, bridging science, personalization, and consumer trust. Their adaptability, performance, and alignment with key wellness trends make them a trusted and future-ready solution in the evolving nutraceutical space.
For brands looking to stay competitive in 2025 and beyond, understanding the forces behind the growth demand for capsules, and investing in next-generation capsule technologies, is not just a strategy. It's a necessity.
Contact our experts to learn how our capsule solutions and technical support can accelerate your product success.