Your capsule speaks before your formula does. In a world where consumers decide in seconds, color can make your product’s first impression. At CapsCanada, we transform capsules into a visual signature that elevates your brand and sets your product apart on the shelf and in the consumers' minds.
Your capsule is often the first point of contact between your product and the end consumer. Choosing the right color can:
You might be going for a natural finish, bold color contrast, or a functional color-coding strategy. CapsCanada offers unmatched flexibility to customize your capsules in both gelatin and HPMC.
Our portfolio includes an extensive range of capsule colors and finish combinations, matching for precise brand alignment. Our clients typically choose one of two routes:
Choose from our wide range of traditional capsule colors, ideal for quick implementation and consistent branding, or request a Pantone color match to replicate your exact brand shade. This option also includes the possibility of creating two-tone capsules (such as a white cap with a blue body) for stronger shelf differentiation.
| Colorant | Result | Colorant | Result |
| Natural | Black | ||
|
Coffee
|
Amethyst | ||
|
Blue
|
Beige | ||
|
Caramel
|
Gray | ||
|
Orange
|
Fur | ||
|
Green
|
Pink | ||
|
Purple
|
Scarlet | ||
|
White
|
Red | ||
|
Yellow
|
Silver | ||
|
Gold
|
For brands seeking natural positioning, our K-CAPS® made with plant-based colorants such as Spirulina (Blue), Red Radish (Pink/Red), or Purple Sweet Potatoes offer a vibrant alternative. These capsules meet clean label standards and are non-GMO, Kosher, Halal certified, and registered by the Vegan Society.
| Colorant | Result | Colorant | Result |
| Safflower | Annato | ||
|
Red Carrot
|
Red Radish | ||
|
Brown Carrot
|
Purple Sweet Potato | ||
|
Jagua Blue
|
Spirulina | ||
|
Chlorophyll
|
Annato + Spirulina | ||
|
Safflower + Spirulina
|
Vegetable Carbon | ||
|
Caramel
|
Discover CapsCanada’s Capsule Simulator, where you can visualize how different color combinations will look on your capsule in real time. Whether you're matching Pantone codes, exploring natural colorants, or testing two-tone designs, this interactive simulator allows you to experiment with endless possibilities before moving into production.
Use it to:
Design with confidence, build a capsule that reflects your brand before it ever hits the line
The right color can strengthen brand identity, support clean label positioning, and enhance product recognition across global markets. For brands aiming to stand out and build trust, every detail counts, starting with the capsule.
With CapsCanada, you can design a capsule that aligns with your formulation and your brand story. From natural pigments to Pantone matching and two-tone options, our solutions are built for flexibility and performance. Use our Capsule Simulator to explore endless combinations and create a product that’s as effective as it is memorable.